Industrial Project | Four Weeks
Research
Created UI Surface
Personas
Wireframe Creation
Usability Testing
Team Member: Zainab Guizani
Overview
For this project, I was hired by IMMIGO as their temporary UX designer for a total of forty hours a week. The purpose of this company is an online tutoring platform that teaches English to people who only use it as a second language.
Based on the first meetings, the owners had an issue about converting more people who pass by their website into actual students. Meaning they wanted a revamp on what their landing page should look like, and needed some outside help to get the job done.
Process
- Their issue is they need help with their website to bring in more students.
- We then went into detail about what the schedule would look like for the next couple of weeks. After looking it over, I realized that the proposal was around six to seven weeks. I decided to do a quick run-over on the proposal at hand and realized that the schedule can be shorter.
- So I decided to voice my opinion about the situation, and they agreed to give me time for a counter-proposal.
- The next day I gave them my shortened version of what the schedule can look like and they were impressed by how I was able to trim it to four to five weeks of work.
After getting to know everyone within the first week, we started to brainstorm different ways we could get more students to come over and apply to IMMIGO.
On one end, the owner wanted to use old testimonial videos from previous students to see what pulled them toward the website. Which I thought was a pretty good idea. This then gave me the idea of using a survey to help us understand what customers are looking for when coming across IMMIGO’s landing page.
The groups liked where I was going, and gave me the OK to create said survey. After creating the survey, I sent it out as soon as I got approval. From there I was able to send out an email blast to get some answers to the survey.
Survey
- People who did the survey thought that it looked professional but also needed a little more help
- They thought that the “home page” to IMMIGO was under-informed or that the information was not in the right place
- They wanted to see more students’ testimonies on the website.
Original Design
New Design: Rough Draft
ReDesign: Double Concept
Concept 1
Concept 2
Final Design
Conclusion
In conclusion, after looking over the survey and how the landing page should be revamped, I gave the owners two versions of a landing page I made.
The first version was similar to the original, length-wise, I just decided to change where the content should go to match the navigational flow or information architecture.
The second version is a bit different, and I decided to go with the same idea about the architecture of information. But I cut the page into three or four pages of their own. That way the information would be accessible to the readers that come across the page.
After they gave it much thought, they decided to go with the original design of one page, just change the architecture so that it looks professional.
Luckily the owners were pleased with what we did in the last four weeks.
